We started by finding two of the world’s leading PHD’s in Materials and Chemistry that had never worked on hair products before, Dr. Eric Pressly and Dr. Craig Hawker. With this fresh outlook, this dream team invented a single ingredient chemistry, that is free of silicone or oils, that links broken bonds in the hair during and after chemical services making them stronger than they were before. It may all sound like the same old mumbo jumbo, but check out what top colorists are saying about Olaplex all over social media. As they say, the proof is in the pudding.