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Located inside New Beginnings Salon. 1086 W Rex Rd. Memphis TN. 38119

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Business Hours

Monday:Closed Tuesday:9:00AM to 5:00PM Wednesday:1:00PM to 6:00PM Thursday:Closed Friday:9:00AM to 5:00PM Saturday: 8:30AM to 1:00PM Sunday:Closed

Professional hair coloring and highlighting services are available using the highest quality European organic ammonia free hair color pigments available only through professional salons. Our master colorist use your skin tones and eye color to pick the perfect hair color so you look your absolute best.Call for a consultation to discuss your hair color goals and develop a plan with our master colorists to reach your objectives.

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Ted Cortese

European Trained Master Corrective Hair Colorist
Ted Cortese became a hair stylist because he thought all people in the industry worked half a week and spent the rest of their time on boat docks. The two stylists he met, when he was age 12 and 15, did just that. At 19 Ted entered hair school and surprised himself and everyone around him. He was a gifted prodigy.
Within 3 months after graduation, Ted won first place in Memphis, then Tennessee, and then the nation for hair cutting. Ted then represented the USA in Paris France and placed 9th in the world. At the young age of 21 he began to put his focus on natural hair coloring. Today, women come to Ted from 17 states, France and England, for the finest, most natural beautiful haircolor to be found anywhere. At diVa it's all about you.

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Keratin Complex

This new revolutionary smoothing system infuses keratin deep into the hair cuticle eliminating up to ninety-five percent of the frizz and curl from the hair, leaving the hair soft, shiny and luxurious.

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Scruples

Oxygen Energized formulas contain 300% more oxygen than standard hair care products. Oxygen infused ingredients are more effective & deeper penetrating. Hair is enriched with vigorously active nutrients for noticeably healthier hair.

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(901)761-4247
1086 West Rex Rd., Memphis, TN, 38119, United States

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